Brittany Hayward: Empowering Beauty Through Tattoo Art

Brittany Hayward is a dynamic force in the world of tattooing and beauty. Brittany is an artist, entrepreneur, and visionary who has built a brand rooted in creativity, empowerment, and individuality. As the CEO and owner of The Plastic Flamingo in Daytona Beach, Florida, Brittany has cultivated a studio that is as bold and vibrant as her work, for its signature pink aesthetic and playful, welcoming energy that immediately sets it apart.

Brittany Hayward The Plastic Flamingo tattoo, piercing, and beauty parlor CEO
CEO, PMU, & Tattoo Artist

Originally from the small town of Lapeer, Michigan, Brittany’s passion for art began early and never let up. Her talent and dedication were evident even in high school, where she was dual enrolled in college courses and selected as one of only four students to participate in an advanced fused glass program. An opportunity that sharpened her technical skills and deepened her artistic curiosity. She went on to attend the prestigious School of the Art Institute of Chicago, earning her Bachelor of Fine Arts with a focus in ceramics. At the time, she envisioned a future creating functional art like sculptural sinks and toilets but life had a different, more colorful plan.

While in college, Brittany worked with beauty companies, where she discovered a love for blending aesthetics with artistry. That passion took a defining turn when she unexpectedly got her hands on her first tattoo machine. What started as a casual experiment tattooing friends and exploring a new medium—quickly evolved into something much bigger. Realizing the potential of this craft, she pursued a formal tattoo apprenticeship in Orlando and later expanded her expertise into permanent makeup, further merging her artistic vision with transformative beauty services.

Today, Brittany is widely recognized for her distinctive “cotton-candy” neotraditional style and her mastery of color realism. Her work is bold, feminine, and unapologetically vibrant—mirroring the personality she brings to everything she creates. Beyond aesthetics, her tattoos carry meaning and intention. Brittany is especially passionate about helping women feel confident and empowered in their bodies. A significant part of her work includes areola restoration tattoos for breast cancer survivors, offering clients not just physical restoration, but emotional healing and a renewed sense of wholeness.

Brittany’s influence extends far beyond the studio. She has built a strong and loyal following on TikTok and other social media platforms, where she shares her work, her personality, and the unique experiences she creates for her clients. From her iconic “get what you get” tattoo concept to behind-the-scenes glimpses of life at The Plastic Flamingo, her content reflects a perfect mix of artistry, fun, and authenticity. Her vibrant pink studio has become instantly recognizable, turning The Plastic Flamingo into both a destination and an experience.

At the core of everything Brittany does is a simple but powerful mission: to make people feel seen, confident, and beautiful in their own skin. Whether through a bold, colorful tattoo, a transformative cosmetic procedure, or a moment of connection in her chair, Brittany creates more than just art she creates lasting feelings of empowerment, belonging, and self-love.

Book Brittany
TikTok Haybrittany
@Haybrittany Instagram
Facebook

Brittany Hayward specializes in and loves creating full color sacred hearts, filigree framework, floral compositions, large-scale full back pieces, intricate detailing, and color realism roses. She also enjoys tattooing bottles and would love to create tassel designs on anyone looking for something unique. Brittany loves tattooing hot air balloons in all their adorable variations and would be especially excited to create anything inspired by baroque design. Her artistic interests are incredibly versatile, so if you have an idea, don’t hesitate to reach out.

Above all, sacred hearts are Brittany’s favorite to tattoo. She’s drawn to their timeless symbolism and the beautiful balance they hold between strength and softness. Each sacred heart she creates is thoughtfully designed with intention blending bold structure, delicate detail, and meaningful elements to make every piece deeply personal. Brittany brings a high level of artistry and care to every sacred heart, making them one of her most loved and signature designs.

Brittany is also deeply passionate about areola tattooing, finding it to be some of the most meaningful work she does. Helping restore a sense of wholeness and giving someone back their confidence is something she truly values. She approaches every client with compassion, respect, and genuine care, creating a safe and supportive experience throughout the process.

There are certain contraindications for all types of brows, lips and eyeliner services. If you are taking blood thinners, are a diabetic, have a healing disorder, active skin condition or have other certain types of health issues it is best to contact your healthcare provider to get preapproved to get permanent makeup services. For the above we do ask that you provide a written authorization from your doctor before we can proceed.

  • All clients who are pregnant or still currently nursing cannot get any permanent makeup services. This is because the shock to your body from the trauma of the treatment can actually cause you to loose the baby. If you are still nursing and catch an infection it can be transmitted to your child. While these complications are rare they are easily prevented by waiting.
  • If you have had botox or any other facial injectables in the last 2 weeks. You should always get your botox done before you get your PMU done and make sure it has settled. It typically takes about 2 weeks for facial injectables to settle into your skin.
  • If you are Accutane, Cortisone, Retin-a or Renova or on steroids its best to wait a full year being off the medicine before you get permanent makeup. These medications usually lead to the thinning of skin if used long-term, thus making it easy for ink to get implanted to deep into your skin leaving your results appearing grey to blue.
  • Skin diseases such as psoriasis, eczema, undiagnosed rashes or blistering in the permanent brow area. Any skin condition such as the ones mentioned can complicate the healing of permanent make up. It does not necessarily mean we can’t perform the procedure but a consultation is necessary to discuss our options.
  • Please wait 6 months after your last Chemotherapy treatment.
  • If you easily keloid. Keloids and Hypertrophic scaring is related with adverse wound healing. You may not be a candidate for any type of PMU.
  • If you have any known allergies to any products used during the procedure. Please let your technician know about them beforehand.
  • Uncontrolled high blood pressure. This can cause you to bleed more during the procedure. The more you bleed the more likely you are to scab, causing the ink to fall out leaving you with poor healed results.
  • Active shingles.
  • Autoimmune diseases can slow down the healing of a permanent make up procedure ultimately putting you more at risk of an infection or poor healed results.
  • If you have spider veins, birthmarks or scaring in the procedure area. It would be best to do a consultation beforehand to see if you are a candidate for permanent makeup.
  • If you are under the age of 18 your facial structure can change. It is best to wait until you over 18 to make sure your facial structure is not going to continue changing after the procedure is finished.
  • For Lips: If you have ever had a previous Cold sore you do need to take an antiviral medication before and after your treatment. You can get the prescription from your doctor by letting them know you will be having a treatment done that will cause trauma to your lips.
  • For Eyes: If you have a stye, red eye or any eye disease.
  • AHAs (lactic, Glycol citric, retinoid and tartaric acid) or any over the counter creams and lotions for tone correction, anti-aging and exfoliation can fade and discolor your permanent makeup.

License and Certification